Music Sector

The Music industry is a highly competitive and evolving industry that changes the course of humanity. Heterogeneous environments create challenges for Music businesses.  Retail is now done online - distribution has complex arrangements that are hard to determine monetary value. Catalogues have very short lifecycles due to the heterogeneous international environments.  Artist touring environments are become increasingly challenging, due to the high cost associated to locations and the increasing profit margins  attached to ticket sales.  

Creative Producers are becoming increasingly frustrated with the high cost, low output, complex platforms used to attract exposure.  Social media platforms and influencers are creating a new perception of music artist that are becoming added cost to customer acquisitions. 

Highly Competitive Environments

Music professionals are becoming highly stressed due to negative social media impact of their roles. Artists trying to find a new niche is becoming squeezed, where 1 bad song or performance is almost immediate failure within their minds.   The increase of metal health diagnoses, drug and alcohol  addiction is silencing and depleting creativity.   

Music Sector Leadership

Music sector leaders must create the conditions that enable staff members to deliver these roles at the best of their ability.  The diagram below highlights area's that help achieve this goal, whilst ensuring the wellbeing of all members within this challenging environment.